
Why We Exist
Too many good startups fail because of underperformant GTM execution... We are fixing this, building missing execution engines: traction, investment and deep expertise in Saudi & MENA markets.
The Team
We are operators, founders, and investors who work closely with the companies we back.

Yassir EL ISMAILI EL IDRISSI
Managing Partner

Ebrahim BADRAN
Partner - Expansion
About
Ebrahim, Egyptian national raised in Saudi Arabia, is a strategic business developer with deep roots and an extensive network across MENA
Send me a message
ebrahim@1morething.io
Haitham MOHSEN
Partner - Operations
About
Haitham is an operations and finance expert with over 15 years of experience in business acceleration, financial planning & large-scale operations
Send me a message
haitham@1morething.ioOur Values
Execution First
Progress and delivery matter more than storytelling.
Founder Proximity
We work close, especially when it matters most.
Sustainable Growth
We prioritise profitable, capital-efficient growth over hypergrowth hype.
Diversity as Strength
Diverse teams build better, more resilient companies.
Global Reach - Local Execution
Designed for global scale, executed close to the market.
AI Augmenting Humans
Applying AI responsibly, with clear accountability and human oversight.
